Fashion Forecasting
Symphony of Singularities
The Ask
We were tasked with developing a comprehensive Fashion Forecast for the Spring/Summer 2027 season, rooted in cultural, political, and social analysis. Our goal was to identify a macro trend and translate it into a cohesive visual, cultural, and material direction supported by:
A conceptual framework
A defined target consumer
Visual mood board + color stories
Textile, print, pattern, and detail recommendations
Runway look curation and justification
A finalized digital presentation
Our macro trend, Symphony of Singularities, explores individuality as a form of rebellion, renewal, and personal power during chaotic socio-political times.
Meet the Team
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Katherine Kraft
TEAM LEAD & GRAPHIC DESIGNER
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Victoria Hiney
RESEARCH & WRITING
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Mia Broadberry
RESEARCH & DESIGN
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Taylor Mills
GRAPHIC DESIGNER
Key Skills
1. Trend Forecasting & Cultural Analysis
2. Visual Communication
3. Consumer Profiling & Behavioral Insight
4. Textile & Material Research
5. Fashion Theory & Historical Research
6. Presentation, Layout, & Narrative Design
The Process
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We began by mapping the emotional landscape of 2024–2025: Political tension, Climate anxiety, Economic instability, Celebrity influence, Shifts in identity and self-expression, & Technology-driven overstimulation.
Pharrell Williams’ statement, “Individuality is the new wealth,” became our guiding ethos.
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We identified a societal pattern:
People are turning inward during chaos, using self-expression as both rebellion and healing.This became our macro narrative and emotional anchor.
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We developed a detailed five-year consumer evolution, tracking Lizzie from age 19 to 29.
Her motivations: Impulse buying, Nonconformity, Colorful self-expression, Thrill-seeking, and Preference for small, unique, ethical brands
Including her lifestyle, relationships, income, and emotional values helped us validate our aesthetic and material decisions.
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We created two complementary color stories:
Color Story 1 — Vibrant Resistance
Bright high-chroma tones representing individuality, optimism, rebellion, and creative clarity.
Color Story 2 — Unbound Awakening
Deep achromatics symbolizing societal pressure, constraint, and the act of breaking free.
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We selected textiles that embody rebellion, durability, sustainability, and expressive contrast:
Printed Denim, Twill Silk, Faux Fur, Raw Denim, Wide-Wale Corduroy, Sparkle-Coated Twill, Clarino™ Microfiber, Lotus Silk™, and TENCEL™ Lyocell
Pattern direction included:
Graffiti / geos, Dark florals, Leopard, Zebra, and Abstract graphics
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We selected runway looks reflecting individuality, sensuality, rebellion, and maximalist layering:
Business Boom silhouettes, Opulent Overload maximalism, Crochet dresses, Chap pants, Chunky belts, Sheer and nipple-freeing looks, Reinvented florals, and Head-to-toe denim
The Outcome
Key Trend Forecast
Forecasted a renewed surge in expressive, rebellious individuality within SS ’27 fashion, marked by:
High-chroma tones
Ethical but bold textiles
Maximalist layering
Reimagined counterculture silhouettes
DIY-inspired textures
Sensual transparency and body-liberated styling
Fashion in 2027 becomes a tool for identity reclamation in a fractured world.
Key Learning Outcomes
Strengthened our ability to merge research with creative direction.
Gained experience synthesizing political, cultural, and emotional data into a forecast.
Improved visual storytelling and trend articulation.
Learned to collaborate effectively as a multi-role creative team.
Deepened our understanding of consumer psychology and future buying behavior.
