Chico’s
6 Month Plan
The Ask
Our task included:
Analyzing Chico’s brand history, retail evolution, and competitive landscape
Understanding consumer behavior, demographics, and psychographics
Examining industry trends, economic factors, and political influences
Creating a 6-month sales plan with a 4.2% targeted revenue increase
Building a complete assortment plan by category, subclassification, price line, units, and dollars
Providing strategy-based recommendations to support growth and profitability
This project required us to create a full retail buying and assortment strategy for Chico’s for a six-month period.
Meet the Team
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Co-led research, dividing brand analysis, consumer insights, and market trends.
Focused on quantitative elements (sales planning, forecasting, price lines).
We reviewed all work collaboratively to ensure our analysis, numbers, and recommendations aligned.
Our final package was created as a unified story with a consistent tone, aesthetic, and strategy.
This dynamic mirrors real buying teams—shared responsibility, specialized skills, and coordinated execution.
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Co-led research, dividing brand analysis, consumer insights, and market trends.
Focused on qualitative elements (brand evolution, consumer psychology, visual strategy).
Key Skills
Key Skills
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Building a 6-month plan, tracking units, dollars, percentages, price architecture, and classifications.
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Examining Chico’s and Macy’s retail evolution, revenue trends, competitors, and industry challenges.
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Understanding Gen X and Millennial shoppers, emotional spending drivers, loyalty behavior, and in-store vs. online preferences.
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Studying economic, political, and social factors influencing apparel demand (tariffs, mental health, modest fashion, holiday spending).
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Creating classification breakdowns, subclassification lists, and price-tier strategies across tops, bottoms, activewear, outerwear, dresses, and swim.
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Organizing charts, graphs, and written analysis into a cohesive, easy-to-navigate final PDF.
The Process
We analyzed Chico’s performance, customers, and industry trends—along with Macy’s as a competitor—to guide a six-month sales strategy. Insights on shopper behavior, economic factors, and retail trends informed our plan targeting +4.2% growth in key months. We built a detailed assortment plan with pricing, units, and monthly distribution. Final recommendations included more substantial social media presence, expanded e-commerce, improved loyalty programs, broader sizing, and greater use of AI. All insights and visuals were compiled into a polished PDF.
Outcome
Key Trend
We forecast a major SS’27 shift toward expressive, rebellious individuality—bold color, ethical yet playful materials, maximalist layering, sensual transparency, and DIY-inspired creativity.
Key Takeaways
We deepened our ability to merge cultural research with creative direction.
We strengthened skills in forecasting, consumer psychology, visual storytelling, and team collaboration.
We created a complete, future-facing trend narrative that reflects both societal tension and the power of authentic self-expression.